A May outage involving the Google Privacy Sandbox APIs put the stark realities of Google Chrome, the world’s most popular web browser, deprecating support for third-party cookies into focus for many in ad tech.  Related Insights Life Beyond the Cookie Ad execs sound the alarm over Google’s risky Privacy Sandbox terms Read More While Google’s […]

This week’s Future of TV Briefing looks at how creators are becoming more professional as they diversify their revenue streams. The economy of being a creator Why longer videos are becoming more commonplace on YouTube TV watch time ticks up again in June NBA’s latest rights deals, X’s video plans, India’s post-TikTok fallout and more […]

It’s been three months since Google delayed its third-party cookie deprecation deadline, but publishers have not restarted their independent tests of Privacy Sandbox in earnest. And recent studies evaluating the Privacy Sandbox’s performance from ad tech platforms Criteo and Index Exchange, haven’t assuaged publishers’ beliefs that the Sandbox simply is not worth their time, thanks […]

This is the third installment in Digiday+ Research’s 2024 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media, display advertising and social media. 01 Introduction Display ads aren’t going anywhere anytime soon. There’s probably one to the right of this page — but did you […]

The assassination attempt on former President Donald Trump starkly highlights the razor-thin line between profit and ethics that platforms are precariously tightrope-walking as the presidential race heats up. In the chaotic aftermath of the incident at Trump’s campaign rally in Pennsylvania on Saturday, July 13, a chorus of opportunists rushed to cash in on the […]

Subscribe: Apple Podcasts • Stitcher • Spotify Tubi is having a good run. As of May, the free, ad-supported streaming service was taking 1.8% of monthly television viewing across streaming platforms, tying with Disney+ and beating Max, Paramount+ and Peacock, according to Nielsen. It could be considered a win in the streaming wars. Tubi, though, […]

Client expectations are constantly changing for media agencies. With a number of businesses run by millennials and Gen Z, marketers are seeking not just a vendor when working with agencies — but a true collaborator. This seems to be especially true in the case of B2B marketing when they are on both the consumer and […]

When it comes to sustainability efforts, marketers have gotten quieter as of late.  Throughout the late 2010s and early 2020s, there was a focus on brand purpose in marketing. There was a popular belief that brands had to stand for something beyond what they were selling. Consumers, especially those desirable young Gen-Z consumers, supposedly wanted […]

Matthew Ball is a metaverse OG. The angel investor and former Amazon Studios head of strategy has been advocating for the concept of a spatial, three-dimensional internet for longer than almost anyone else — including Mark Zuckerberg. Ball launched his metaverse-focused exchange-traded fund less than a month before Facebook changed its name to Meta; prior to […]

Add contractual landmines to marketers’ growing gripes with Google’s third-party cookie alternatives. Turns out, if its tech stumbles and a company’s profits plummet, guess who’s left footing the bill? Yep, not Google. The companies diving into these alternatives (aka the Privacy Sandbox) are on their own, with no Google-sized safety net in sight.  While many […]