The rise of the founder-influencer has been commonplace in recent years, especially for direct-to-consumer brands. As founders grow their brands they at the same time tend to use social media to post how they’ve done something or what their path to success has looked like online and, in turn, grow their own personal brands.  When […]

The sooner the marketing ecosystem accepts that any marketer who generates data from sales is most likely going to monetize that data by launching a retail media offering, the sooner the media agency world can wrap its arms around how to use it properly. For the most part, the holding companies have stepped up their […]

The future of the generative AI hype cycle is up in the air, especially after a report from Goldman Sachs questioning the actual value of AI tools. Still, these tools and platforms, whether they’re built on generative AI or glorified machine learning, have flooded the marketplace. In response, agencies are wading through them via sandboxes […]

Short-form videos may have surged in popularity over the past several years, but the long-form video format is on the comeback trail. The number of 20-plus minute-long videos creators around the world are uploading to YouTube each month has increased from 1.3 million in July 2022 to 8.5 million in June 2024, according to data […]

As brands grow more comfortable in the gaming space, they’re handing the reins over to creators for longer and deeper sponsorships that are inherently integrated with their content and communities. Brands’ romance with gaming influencers and creators has blossomed in 2024. Marketers have moved beyond in-game ads as they realize the spending power of “cultural […]