This week’s Future of TV Briefing looks at how creators are becoming more professional as they diversify their revenue streams.

• The economy of being a creator
• Why longer videos are becoming more commonplace on YouTube
• TV watch time ticks up again in June
• NBA’s latest rights deals, X’s video plans, India’s post-TikTok fallout and more

The economy of being a creator

Eight years ago, less than 10% of the creators that talent management firm Whalar Group worked with were full-time creators. As of last year, that share had more than flipped.

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